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SEO Coding your website for optimal performance on search engines.
Every marketing professional knows how important SEO is in the age of digital technology. If the web doesn’t know how to read what you are saying then, it will never show the results a website that is built with one does. If your competitor has a well-built SEO he will be getting all the traffic and new business coming through the web.
How It Works:
One of our Account Managers will meet with you to ensure we understand your business, your products and services, your targeted demographic, and your goals.
We will take a look at your site and evaluate the structure, page meta-data, content, keywords and other factors that are all critical to your SEO success.
We will research and assess the competitiveness of the keywords related to your business and develop a strategy to bring potential customers to your (online) door.
Your Account Manager and a team will meet and create a detailed “roadmap” that outlines activities for the coming months.
We will complete the tasks in the roadmap and work with you to get necessary changes on your site implemented.
The Beyond Marketing SEO team establishes website relevance and trustworthiness for businesses like yours every day.
If you’re not using these experts to get your website ranked, then you’re behind already.
Running the Numbers:
Over 80% of shoppers research online, even when purchasing offline.
89% of searchers click on natural search results over paid ads.
Presence Building through maps optimization & online directory management.
On-site SEO analysis, landing page optimization & keyword research
Off-site content distribution via social channels
Custom outreach and link building.
What Is SEO & How SEO Works
It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed…
Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to see information about your web pages elsewhere (off-site SEO).
Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them.
We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really.
How SEO Works…
Although the Search Engines are continuously refining how they rank web pages, there remain two key elements that are the foundation for successful Page 1 result…
: Onsite – your content and website infrastructure
: Targeting the best keyword clusters
: Matching existing content to target specific keyword clusters
: Creating new content to target specific keyword clusters
: Having the best website infrastructure and architecture
: Offsite – how your website is referred to from other online sources
: Developing a profile of high quality, on-theme incoming links
: Having a relevant and active social media presence
: Creating citations (non-linking references) about you
: At least half of your SEO outcomes are influenced by elements outside your direct control.
Everything else is about strategy, techniques, tactics, and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements – so a key part of our job is keeping your website at the leading edge…because we do really know how SEO works!
Every day 25% of the search terms the Search Engines see, they have never seen before. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment).
Matching – Existing and New Content
Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Typically your homepage will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; in these case, we work with you to create new pages to reach these terms.
Behind The Scenes – The Code
Not all websites are created equal. Some websites are great and are ideally search engine-friendly, but many we come across are not. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.
For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site: …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise.
Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first.
Offsite Link Profile
In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your website. Search Engines believe that if other websites are linking to your web pages, you must have something good to link to and a Search Engine will rate your page that is being linked to more positively.
Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:
· the Reputation of Trust value of sites linking to your website
· the Theme or Relevance of sites linking to you
· the “Anchor Text” (the words that the link is embedded behind) in links to your site
Offsite Social Profile
More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.
Offsite Citation Profile
Citations are references to your company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines’ maps and geo-location rankings.
So That’s What SEO Is and How SEO Works…
As we mentioned earlier, everything else is about strategy, techniques, tactics, and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies.
A FEW THINGS YOU CAN EXPECT FROM OUR WEB AGENCY:
A professional designer, developer, writer and marketing planner will be working on your project. With over 12 years of experience, we put your company, product or service ahead of the pack. Measure twice, strategically cut once. We start off every project getting to know you, your business, and your specific goals. Your company is unique, and a simple conversation can help us figure out a strategy that works best for you. Attention to detail and a professional attitude. We listen; and as our client, we will go the extra mile to ensure your company’s success.
Hi-tech with heart. We work tirelessly to bring your digital projects to life. Our experience in marketing and the latest web technology makes us a formidable partner and perfect for taking your business to the next level. See how we can help you right now, connect with us today.